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Sara Ben Zid
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FENDI’s Fine Jewelry: A New Era in Luxury Jewelry

In the world of high fashion, FENDI is a name synonymous with sophistication, elegance, and innovation. This Italian luxury fashion house has led the industry with their timeless handbags, bespoke clothing, and top-tier accessories. Always on the forefront of change, FENDI is now taking a decisive step into the world of fine jewelry, introducing their inaugural collection, FFORMS.

Behind this exciting initiative is Delfina Delettrez, a member of the fourth generation of the FENDI family and a celebrated figure in contemporary jewelry design. Delettrez’s unique approach, marked by a strong inclination for abstract forms and modern aesthetics, dovetails perfectly with FENDI’s tradition of groundbreaking style. This synthesis is poignantly evident in FENDI’s FFORMS, the brand’s first fine jewelry collection.

I recently had the opportunity to conduct a comprehensive workshop on diamond basics for UAE FENDI’s clients. The workshop focused on understanding the beauty and value of diamonds, enriching their knowledge base, and appreciating the craftsmanship that goes into creating each piece of jewelry.

The FENDI FFORMS collection signifies not just the brand’s entrance into fine jewelry but also an affirmation of its dynamic vision. FENDI’s signature aesthetic, combined with Delettrez’s fresh take on jewelry design, is setting a distinctive trend in the luxury jewelry domain. FENDI’s move into fine jewelry and diamond artistry, with the FFORMS collection, underlines the brand’s commitment to evolution, adaptation, and creative leadership.

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